Our Story

Jbee started with a shared love of jewelry and a similar point of view: simple, classic pieces that go with everything.

Jenna and Eliza met through their husbands in 2013 and quickly realized they had the same eye for jewelry. After years of saying, “I wish I could find something like…” they decided to make it themselves.

Self-taught and figuring it out as they went, Jenna and Eliza created their first piece—the Jbee Signature Turquoise Pendant. What started with one necklace in 2017 has grown into a collection of easy, timeless jewelry designed to be worn on repeat.

A lot has changed since then. Jenna and Eliza have become moms, moved their families to Austin, and built Jbee alongside careers, kids, and everything that fills the days in between. What started as a creative side project has grown into a business they love building together.

Today, Jbee is a woman-owned, Austin-based small business run by two working moms who still believe the best jewelry is the kind you don’t have to think about. Pieces you can put on, live in, layer, gift, and wear your own way.

Made in the margins. Worn everywhere.